2018-2019 Whiskey & Fine Spirits Festivals

The annual Whiskey and Fine Spirits Festival is hosted in partnership with the Pennsylvania Liquor Control Board offering whiskey and fine spirits connoisseurs a night of sampling 130+ plus varieties of whiskey, bourbon, gin, vodka, cordials, tequila and more. Guests enjoy samples from local restaurants, sponsor games and the opportunity to shop the Fine Wine and Good Spirits on-site store. Raffles and a portion of the event’s proceeds support the Pediatric Cancer Foundation of the Lehigh Valley.

Budget: 2018: $28k | 2019: $35k

Attendance: 2018: 470 | 2019: 600

Food Vendors: 2018: 4 | 2019: 6

Notable sponsors & activations:

Daniels BMW: complimentary BMW shuttle service

Fine Wine & Good Spirits: on-site spirits pop up store

Glass Swag
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Vendor Table Display
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Complimentary Hors D'oeuvres
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Attendees
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Fine Wine & Good Spirits On-Site Store
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Celebrity Meet & Greet with Jesse James Dupree
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Vendor Bottle Display
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3rd Floor Event Space
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Complimentary BMW Welcome Shuttle
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Whiskey Fest Spirit Vendors
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Marketing & Promotions

In addition to the event itself, I'm responsible for working with the graphic design team to create email marketing blasts, blog content, print advertising,  and social media posts.

Content Post

Content Post

Print Advertising

Print Advertising

Instagram Post

Instagram Post

Pour List Hand Out

Pour List Hand Out

Pour List Hand Out

Pour List Hand Out

Instagram Post

Instagram Post

Facebook Post

Facebook Post

Facebook Post

Facebook Post

Email Newsletter

Email Newsletter