2014-2022 Best of the Lehigh Valley Celebrations
Each Best of the Lehigh Valley Celebration brings Lehigh Valley Style's print edition to life honoring the "Best Of" winners in the food & drink categories alongside live DJ/band entertainment, games, sponsor activations, custom photo opportunities and an exclusive lounge for winning businesses.
Budget: 2014: $34k | 2019: $55k | 2022: $38k
Attendance: 2014: 200 | 2019: 550 | 2022: 350
Food Vendors: 2014: 14 | 2019: 20 | 2022: 15
Past Themes: Candyland, Futuristic, Abstract, Cirque, Pop Up Town
Notable sponsors & activations:
beautyblender: makeup touch-up stations
Lolli and Pops: candy grab bag station
Olympus: product experience center
RCN: branded popcorn, ice cream tattoos, cotton candy
Wash Club Lehigh Valley: caricature drawings
Audi Allentown: balloon photo ops
Fine Wine & Good Spirits: celebrity bottle signings and meet and greets with on-site pop-up store
2022 Best of the Lehigh Valley Party Recap
In an effort to add excitement and creativity to awarding the annual winners, I created unique notifications in the form of a golden ticket, custom cookies custom pins and confetti poppers that revealed winning categories that were mailed to each winning business. These notifications encouraged winners to post on social reaching over 2,000 people year after year.
In addition to the event itself, I'm responsible for working with the graphic design team to create email marketing blasts, blog content, print advertising, and social media posts.