2019 Berks County Living Magazine Burgers & Beer Bash
The first annual Berks County Living Magazine Burgers & Beer Bash was a sold-out summer celebration of 250 attendees that highlighted local restaurants and breweries showcasing their best burgers and beer on the lawn of the Reading Public Museum complete with yard games, DJ beats and photo ops for afternoon fun.
Budget: $4k
Attendance: 250
Notable sponsors & activations:
Redner's Warehouse Market: giveaways, gourmet burgers and demo activation space
Classic Harley Davidson: bike display and photo op
MGS Insurance Agency: take-home coasters
Malsnee Tile & Stone: beer sampling glasses
Marketing & Promotions
In addition to the event itself, I'm responsible for working with the graphic design team to create email marketing blasts, blog content, print advertising, and social media posts.