2018-2019 Whiskey & Fine Spirits Festivals
The annual Whiskey and Fine Spirits Festival is hosted in partnership with the Pennsylvania Liquor Control Board offering whiskey and fine spirits connoisseurs a night of sampling 130+ plus varieties of whiskey, bourbon, gin, vodka, cordials, tequila and more. Guests enjoy samples from local restaurants, sponsor games and the opportunity to shop the Fine Wine and Good Spirits on-site store. Raffles and a portion of the event’s proceeds support the Pediatric Cancer Foundation of the Lehigh Valley.
Budget: 2018: $28k | 2019: $35k
Attendance: 2018: 470 | 2019: 600
Food Vendors: 2018: 4 | 2019: 6
Notable sponsors & activations:
Daniels BMW: complimentary BMW shuttle service
Fine Wine & Good Spirits: on-site spirits pop-up store
Whiskey & Fine Spirits Festival
Marketing & Promotions
In addition to the event itself, I'm responsible for working with the graphic design team to create email marketing blasts, blog content, print advertising, and social media posts.