Women of Strength Month: Digital Content Series and Donation Days

Women of Strength Month was adapted from an in-person networking event into a digital content series and on-site donation days due to COVID-19 where we introduced the 2020 Women of Strength through a video interview and digital content series, highlighted sponsor advice, offered online pop-up shop deals and the opportunity to donate to The Perfect Fit for Working Women at donation days at Audi Allentown. Promotions included weekly email newsletters reaching an audience of 12k+, daily social media posts and stories receiving organic reach of 15k+ and weekly on-site donation days bringing 80 participants to Audi Allentown.

Website

Website

Instagram TV Videos

Instagram TV Videos

Content Example

Content Example

Facebook Post

Facebook Post

Instagram Story

Instagram Story

Instagram Story

Instagram Story

Facebook Post

Facebook Post

Email Newsletter

Email Newsletter