2014-2019 Best of the Lehigh Valley Celebrations

Each Best of the Lehigh Valley Celebration brings Lehigh Valley Style's print edition to life honoring the "Best Of" winners in the food & drink categories alongside live DJ/band entertainment, games, sponsor activations, custom photo opportunities and an exclusive lounge for winning businesses.

Budget: 2014: $34k | 2019: $55k

Attendance: 2014: 200 | 2019: 550

Food Vendors: 2014: 14 | 2019: 20

Past Themes: Candyland, Futuristic, Abstract, Cirque, Pop Up Town

Notable sponsors & activations:

beautyblender: makeup touch up stations

Lolli and Pops: candy grab bag station

Olympus: product experience center

RCN: branded popcorn, ice cream tattoos, cotton candy

Wash Club Lehigh Valley: caricature drawings

Olympus Sponsor Activation Demo Tent
Best of the Lehigh Valley Winning Food Samples
Vendor Custom Built Food Stations
Overall Event
Bell Gate Farm Sponsor Activation Coloring Wall
Lolli and Pops Sponsor Activation Candy Station
beautyblender Sponsor Activation Candy Display
Wash Club Lehigh Valley Sponsor Activation Caricature Art
Pop Up Town Event Theme
Instagrammable Candy Photo Wall
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Winner Notifications

In an effort to add excitement and creativity to awarding the annual winners, I created unique notifications in the form of a golden ticket, custom cookies and custom pins that were mailed to each winning business. These notifications encouraged winners to post on social reaching over 2,000 people year after year.

Winner Enamel Pins
Winner Custom Cookie Box
Winner Golden Ticket
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Marketing & Promotions

In addition to the event itself, I'm responsible for working with the graphic design team to create email marketing blasts, blog content, print advertising,  and social media posts.

Facebook Advertising

Facebook Advertising

Print Advertising

Print Advertising

Instagram Post

Instagram Post

Instagram Post

Instagram Post

Facebook Post

Facebook Post

Instagram Post

Instagram Post

Email Newsletter

Email Newsletter

Content Post

Content Post

Content Post

Content Post