2014-2019 Best of the Lehigh Valley Celebrations
Each Best of the Lehigh Valley Celebration brings Lehigh Valley Style's print edition to life honoring the "Best Of" winners in the food & drink categories alongside live DJ/band entertainment, games, sponsor activations, custom photo opportunities and an exclusive lounge for winning businesses.
Budget: 2014: $34k | 2019: $55k
Attendance: 2014: 200 | 2019: 550
Food Vendors: 2014: 14 | 2019: 20
Past Themes: Candyland, Futuristic, Abstract, Cirque, Pop Up Town
Notable sponsors & activations:
beautyblender: makeup touch up stations
Lolli and Pops: candy grab bag station
Olympus: product experience center
RCN: branded popcorn, ice cream tattoos, cotton candy
Wash Club Lehigh Valley: caricature drawings
In an effort to add excitement and creativity to awarding the annual winners, I created unique notifications in the form of a golden ticket, custom cookies and custom pins that were mailed to each winning business. These notifications encouraged winners to post on social reaching over 2,000 people year after year.
In addition to the event itself, I'm responsible for working with the graphic design team to create email marketing blasts, blog content, print advertising, and social media posts.